Cookie Policy
Last updated: August 10, 2026
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit Yamuna Fashion (yamunafashion.com). They are widely used in e-commerce to make websites work efficiently, remember your preferences, and provide analytical business data.
2. Why We Use Cookies
In compliance with the Digital Personal Data Protection Act, 2023 (DPDP) and global privacy standards, we use cookies strictly for the following purposes:
- Essential Cookies (Strictly Necessary): Required for the core operation of our website. These allow you to log in, add items to your cart, and checkout securely. The website cannot function properly without these.
- Performance & Analytics Cookies: These help us understand how visitors interact with our website by collecting and reporting information anonymously (e.g., through Google Analytics). This allows us to improve the shopping experience.
- Marketing & Targeting Cookies: Used to track visitors across websites. The intention is to display advertisements (via Facebook Ads, Google Ads) that are relevant and engaging for the individual user.
3. Third-Party Cookies
We partner with trusted third parties (such as Shopify, Google, and Meta/Facebook) who may also place cookies on your device when you visit our site to provide analytics and targeted advertising. These third parties act as Data Fiduciaries under their respective privacy policies.
4. Managing Your Cookie Preferences
You have the right to accept or decline non-essential cookies. You can modify your browser settings to decline cookies if you prefer. However, please note that disabling Essential Cookies may prevent you from placing orders or logging into your account.
For more details on how we handle your personal data, please review our Privacy Policy.